Updated: UConn’s brand identity — uniforms and helmets added

new uconn logo

John F. Silver

STORRS, Conn. — UConn unveiled its new logo last week after pictures of it leaked online, but, that was just the beginning.

The school has overhauled the branding with new uniforms, logos and wordmarks as it looks to consolidate its brand.

The Huskies had many different logos for different sports. Notice the amount of logos used in the past year by UConn:


UConn Director of Athletics Warde Manuel said bringing all the logos and uniforms into alignment was a key for the university going forward. After a long process with NIKE, the school settled on to Siberian Husky logo and the wordmarks.

“We will be Huskies and remain Huskies and forever be the Huskies,” Manuel said. “This was about our visual identity, nothing else. We have been all over the place in terms of how we represented ourselves on our apparel, in our facilities and the like.”

The only logo that will use the Old English C will be baseball, which is what many other schools do. That will only be the hat.

As far as the logo, the dog used as a Husky in UConn’s logo was not a Siberian Husky. The school has rectified that and used a photo of a Siberian Husky as its inspiration.


All uniforms will be adjusted accordingly. Here are other prints from NIKE on how the logo and trademarks may be used.



More photos of players in uniforms after the unveiling. I will get the helmet.

Here’s a group shot of the new uniforms:

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