John F. Silver
NEW YORK – With UConn Huskies football and the men’s and qomen’s basketball programs all sharing the same television home for the first time, SNY announced on Wednesday that television ratings for those programs have increased significantly across the board in the Hartford-New Haven DMA.
In its inaugural season on SNY, the undefeated UConn women’s basketball program has already experienced growth in popularity as the team’s television ratings have increased +14% in the Hartford-New Haven DMA. SNY’s Women’s basketball coverage is averaging a 5.14 household rating thru the first five games of the season versus the first five regional telecasts that aired last season.
The network’s highest household rating of the 2012-13 season occurred on November 23 when the Huskies defeated Marist at the Paradise Jam tournament and garnered a 5.86 household rating. SNY’s next UConn women’s basketball telecast is on Thursday when the second-ranked Huskies take on 10th-ranked Penn State at 7:00 p.m.
The men’s basketball program is also off to a blazing start on SNY, averaging a 4.88 household rating in the Hartford-New Haven DMA for the 2012-13 season. The rating represents a +24% increase compared to the same period last year (3.92 household rating). The UConn men’s basketball program’s next telecast on SNY is Friday, December 7 at 7:00 p.m. against Harvard.
The UConn football team also experienced significant television ratings gains this season by posting a whopping +50% increase versus the 2011 season on SNY (3.10 HH rating vs. 2.07 HH rating). SNY’s highest rated UConn football game registered a 3.90 household rating when UConn defeated nationally-ranked Louisville on November 24.
“We’ve always believed that creating a single destination – one that provides consistency as well as the most comprehensive, in-depth coverage for UConn fans would result in increased visibility and popularity,” said Steve Raab, President of SNY. “We knew we would deliver UConn a broader national audience, but these substantial ratings gains across all of our UConn properties on a local level are another great development. We are excited about the potential to grow the brand even more as we continue our partnership with the University.”